Daily Mail Reporter
Last updated at 4:31 PM on 25th June 2010
KFC has been forced to ditch their halal-only menus at some of its stores after disappointing sales.
The fast food chain began trials last year, saying it was responding to huge demand from Britain's growing Muslim population.
But thousands of regular customers complained, including Alan Phillips, who was furious when the Burton-on-Trent branch refused to serve him his favourite Big Daddy chicken burger with bacon and cheese topping.
Trial: This KFC in Burton-on-Trent is one of five reverting to the old non-halal menu after poor sales
He was told it was forbidden to keep bacon on the same premises as halal meat and he would have to travel five miles to the nearest non-halal restaurant.
Now KFC has admitted five of its outlets - including Burton - are reverting to standard menus following poor sales.
Another that will drop the trial halal menu is the Colne takeaway in
Burnley, Lancashire, where thousands of people joined a Facebook group
called No Halal at Colne KFC.
Takeaways at: Accrington, Lancashire, Old Kent Road, London, and
Hyde Road, Manchester, as well as Burton and Colne, will revert to full
menus on 19 July.
A spokesperson for KFC blamed low demand. He said: 'We introduced our
trial in areas where we expected a large demand for halal restaurants,
and as with any trial, we continually evaluate results, and adapt as
'There are always areas which are more successful than
others, and despite positive feedback, a few stores haven't met our
forecasts, so for that reason, we have decided to stop trialling halal
in five restaurants as of 19th July.Â
'We are continuing our trial in other areas and are still offering halal in 96 restaurants, and will review the trial over the coming months.'
Around 100 of KFC's 750 outlets in the UK have been included in halal trial, launched last April.
All pork products are forbidden by Muslim law, so participating outlets have to take them off the menu.
In March, Mr Phillips, who was refused a Big Daddy Burger in Burton, said the policy was 'extremely unfair' on non-Muslim customers.
He said: 'It was like they were saying I couldn't buy bacon because it might offend people.
Banned: The Big Daddy was taken off the menu at KFC branches participating in the halal trial
'I have many friends who are black, white and Muslim but they wouldn't be forced to eat non-halal meat.
'I have no problem with them selling halal meat, but I would like the choice.'
Halal meat is prepared in accordance with Islamic dietary laws which
mean the animal must be slaughtered by hand and blessedÂ in the name of
The Burton store was originally chosen to take part in the trial because of the town's high Muslim population.
The fast food chain insisted it was using exactly the same ingredients as before, except for taking pork off the menu, and that its chickens had been slaughtered humanely.
But KFC fans across the country called for a boycott, saying they wanted a choice in what they ate.Â
Leaflets made available to customers at Burton's branch explained the old menu was to return because the trial 'has not met our expectations'.
It went on: 'For that reason, we have decided to stop trialling Halal in this restaurant with effect from July 19.'Â The store added that its decision was based 'solely on sales data'.
Share this article:
Here's what readers have had to say so far. Why not add your thoughts below, or debate this issue live on our message boards.
The comments below have been moderated in advance.
KFC were stupid to think that 'Halal' only outlets will be a success.'Halal' meat is only eaten by conservative Muslims. The Hindus,Sikhs & ever growing English population avoids Halal meat on grounds of animal cruelty.Ritual 'Halal' slaughter of animals involves the wretched animal not to be stunned & the animal is made to bleed to death.Is this what the KFC subscribed to for making more money? Thank God KFC's misadventure failed.
- Narain, London, 25/6/2010 17:31
I for one will never buy a thing from them again.
- Eddie Allen, Durham, 25/6/2010 17:27
Britain in the 21st century???
- Russell Morrison, Inverness, 25/6/2010 17:26
the people have spoken.
- mv, leeds, 25/6/2010 17:25
- Nelson, Springfield Elementary, 25/6/2010 17:23
thats good news.
- sue, sussex, 25/6/2010 17:16
The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
Headlines Newsview all
A man suspected of trying to lure a boy into gay sex narrowly escaped being beaten to death by an angry mob. But for timely intervention ... Full story
Nigerian troops in Maiduguri, Borno State, ‘mistakenly’ opened fire on the convoy of Governor Kashim Shettima as it approached a military garrison near the airport. Shettima ... Full story
Rate this article
- Is Flavour Expecting a Child From Ex-Beauty Queen Anna Banner?
- Read What AirAsia Flight Attendant Said From 38,000 ft Above Before She Died
- Angry Man Beats Lovers For Having S3x Inside His Mini-Bus In Ajegunle
Some days ago, the social media was buzzing after a photograph of the pretty daughter of Muhammadu Bahari named Zahra. The picture generated reactions with ...
My Killing Point Is My Lips—Sexy Actress, Princess Toyin OnanugaUnited Kingdom based Nollywood actress, Princess Elizabeth Adetoyin Onanuga popularly known as Princess is currently making ...
He posted this picture on his instagram page and wrote what you see above ... Full story
Yesterday, the blogosphere was set on fire when some purported photographs of 2Face Idibia kissing and cuddling one of his two babymamas, Pero Adeniyi, started ...
The Federal Government is considering options to sell its stakes in NIGCOMSAT Limited, the publicly owned satellite services company under a transitional plan that may ... Full story
Members of the Botswana public have sent an unusual message to Nigeria as they seek military support from Africa in the increasingly challenging fight against ...
Social media has exploded with the recently released documentary about the All Progresssive Congress’ Presidential candidate, Muhammadu Buhari. The documentary, which aired on Africa Independent Television ...
Photo: 90 Year Old Woman Waits 9 Hours To See Buhari, Donates N1Million, Her Life Savings To His Campaign
A 90-year-old woman identified as Hajia Mai Talle Tara is currently making headlines for donating her life savings, the sum of N1 million to Buhari's ...
Transcript Of Bishop Oyedepo's Prayer For Jonathan During Visit To Winners Chapel Last Sunday,Jonathan visited Living Faith Church in Canaanland Ota last Sunday and rumour mills ...