Most Nigerian artistes are ingrates, says, Ade Otolowo

// Showtime | Most Nigerian artistes are ingrates, says, Ade Otolowo
Email to a friend Plain text Print version // Font size: Decrease font Enlarge font
Click for Full Image Size

Ade Otolowo

Ade Otolowo pioneered the promotion of Nigerian entertainment in the United Kindgom about 30 years ago. With his 100 % Entertainment company, he has given shape to the career of many Nigerian artistes. He speaks with David Ajiboye and Ayo Idowu about his experience, regrets and happy moments.

Ade Otolowo
Can you tell us about your background?

My name is Ade Otolowo, I hail from Iwo, Osun State. I had my primary education in Iwo and my secondary education in Lagos. I later gained admission into the University of Ife, when at the same time, I had another admission into a university in London, then I decided to go to London, where I have been till date, in the early 80s.

How did you find yourself in the artiste promotion business?

When I was in Nigeria, the likes of Yusuff Olatunji and the late Pa Ogunde used to visit us then, because my father was a great philanthropist in his days. I used to see these people, and I was falling in love with their music and their performances, even with the interest of promoting them. Then, I started with writing stories to television stations, publications and a couple of producers. In 1981, I staged Baba Suwe and one of the Ghanaian artistes in one of the notable hotels in Lagos. Just after this, I left for London, where I kept on writing stories for a daily publication. By dint of this, people started knowing me. In 1983, I sponsored Ade Love to London, for some performances and I took him back in 1986. Then, there was no entertainment in the Western world, I started it. In 1990, I took Baba Sala to London, showing his stage play, Obe Gbona and the likes. I have promoted different artistes outside Nigeria as well.

When you started the promotion business in the UK, was there anybody contesting with you?

Well, there was no challenge then, I started in the early 80s like I told you, though there was someone, the late Tunji Olumegbon, we eventually became good friends.
You have promoted more Nigerian artistes, with all these, will you say you are fulfilled in your line of business?
Well, I will say it is all about interest. I have a number of other businesses I am doing. It is not as if I get huge proceeds like people think, but my joy is the respects, given to my artistes and promoting the music industry.

Are you more into promoting musicians than movie makers?

Yes, though, I started with Ade Love, I have been more into music. I studied Cinematography for my masters degree in 1986, but since then, I have never really made people know what I can do in movie. I have to tell you, Im coming back into that fully.

Do you have a record of how many Nigerian artistes you have promoted?

Yes, though, I cant give you the exact number right now, I will tell you that they are more than 20. If an artiste, has been known in Nigeria, then, he can pass through my channel

Have you been promoting hip-hop artistes too?

I have never been so much into the hip-hop scene, though I had a contract with Sunny Nneji and I almost signed Daddy Showkey then. Sincerely, I never believed hip-hop could be what it is now. Before the end of this year, I will be promoting about four hip-hop artistes. I think I have done enough of the Yoruba. I only did it because people used to call it local music, and I wanted to make it international, which I did. In 2002, I was very busy promotiing the Congolese music which I made more money from, compared to the Nigerian music. People accepted the congolese music in the Western world, compared to our own music.

What have been your challenges in the business so far?

The only challenge is at the immigration. Initially, they respected us, but at a point they noticed that not everyone that goes in actually comes back. Then, they made things very difficult for us. On the other part most of the Nigerian artistes we are working hard to promote are ingrates, because they will never believe you are helping them.

Was there anytime you wanted to quit the business?

You are right, but I have to tell you, when you are in love with something, you will not mind the odds; you will just keep going. Indeed, there were different times, especially when I was being played by my artistes, but I never stopped at anytime.

Do you have other things you do, apart from the promotion business?

Yes, I have about ten channels of businesses, in the UK and even in Nigeria. Indeed, I am a businessman.

Do you prefer staying in the UK to Nigeria?

Truly speaking, I prefer Nigeria. I love my country, as a matter of fact, I make use of my Nigerian passport more, I am still coming home finally I have all my children in London and I want to find a way of bringing them home, making them settle here. Though, it will not be easy, but I am working on it.

What is coming out from you in the shortest time?

I will leave that to God. Though, I have a few programmes, out of which one of them is giving awards to those who suffered for the industry long ago, without recognition, but I will leave this to God to say.

People call you Baba Omo, how did you come about this?

Then, I was always with my children anywhere I went, it was so much of me then, that a friend just called me that name Baba Omo. Aside that, in the 80s, I set up a class, where I was teaching Nigerian children Yoruba language and culture. Then it was not just my children, but any Nigerian child. That was where Baba Omo came from.

Piracy is the major enemy of entertainment, do you have any means of eradicating piracy?

Well, there are three ways but I am keeping them to myself right now. As a matter of fact, only the government can help us for now.

What do you have to say to the people?

Just stay focused and try to achieve the best in anything you do


Written by David Ajiboye

Tagged : Uche Jombo, Nosakhare Imasuen Osai-gbovo, Keith Ogunsola, Nigerian Footballers, St. Marys Parish, Night Life In Nigeria, Msen Sarwuan Slumps And Dies, Female Health Workers In Kano Shot, 168 passengers drown, Hottest Actress In Nigeria, Nollywood Actors Turned Pastors, Saturday Dewakei, Benson Okonkwo makes fool of big babe, Flavour Adamma, Nuhu Ribadu, Yaraduas Daughter Kidnapping Foiled

Headlines Newsview all

Rilwanu Lukman, Former Minister Of Petroleum Dead At 76

Former Minister of Petroleum, Dr. Rilwanu Lukman, is dead. He died this morning in Austria at the age of 76. Lukman, who was born in Zaria, ...

Samuel Kayode, Nigerian Pastor In UK Commits The Biggest Education Fraud In UK History

An accountant at a chain of academies championed by Michael Gove is at the centre of a fraud investigation after £4million of school funds ended ... Full story

Oby Ezekwesili Harassed By Security Operatives At Abuja Airport

Operatives of the Department of State Security this morning seized the international passport of the Coordinator of the BringBackOurGirls group and former Minister of Education, ...

Armed robbers attack Sambo’s wife aide, killing two

Armed robbers on Sunday took over the Kaduna-Abuja Express way unleashing terrors on motorists/passengers, leading to death of two persons. Also, a health practitioner in Kaduna, ...

Nigerian gay pastor, Jide Macaulay says being gay has no expiry date

Last year, NE reported the activities of Reverend Rowland who was running a gay Church underground in Lagos, Nigeria. The Church called House of Rainbow ...

T.B. Joshua Allegedly Predicted Malaysian Airlines MH17 Plane Crash

T.B. Joshua has just released video showing him foreseeing the controversial Malaysian Airlines MH17 disaster precisely five months earlier. The footage from February 16, 2014 shows ...

Fela's Ex-Wife Reveals Shocking Details About Him

One of the wives of the late Afrobeat legend, Fela Anikulapo-Kuti, Laide Anikulapo-Kuti, Nee Babayale, has revealed some shocking details about the late legend. It ...

Boko Haram Attacks Borno State Killing Several People

Gunmen suspected to be Boko Haram sects on Friday morning at about 5am, July 18 attacked Damboa in Borno State, killing several people in the ... Full story

Nollywood Actress Bukky Wright Almost Chased Out Of Matrimonial Home

Popular Nollywood actress, Bukky Wright, is at it again! This time, it's not for an attention-grabbing role in a blockbuster movie, but the real-life drama ... Full story

Africa's Richest Pastor Bishop David Oyedepo’s Net Worth Hits N600 Billion !

The Abrahamic order of blessing is surely speaking on highly honoured Man of God and the Presiding Bishop of The Living Faith World Outreach Ministry ... Full story

Saudi Arabia’s Ambassador To Nigeria Punches Policeman In Abuja

On Friday, Saudi Arabia’s ambassador to Nigeria unleashed terror on a police officer on duty at the official residence of IGP MD Abubakar in Maitama ... Full story

Comment on: Most Nigerian artistes are ingrates, says, Ade Otolowo

Rate this article

0

Featured author

Mandy Heuman

Breaking News

Uche Jombo Dazzles At Sister-in-law’s Baby Shower

Sultry Nollywood actress, Uche Jombo, who travelled to the United States of America (USA) some weeks ago to live with her husband, Kenney Rodriguez, attended ...

My Children Are There For Me, I’ve Moved On—Sophia Chikere

One of the news stories that shocked many in Nollywood was the breakup between top movie producer, Tchidi Chikere and her estranged actress-wife, Sophia. What ...

Funky Mallam In Hot Romance With Kano-Based Lady, Ex-Wife Plans Comeback

Kano-Based Lady Comic Nigerian actor, Saeed ‘Funky Mallam’ Mohammed, may have found his missing rib, Nigeriafilms.com can exclusively report.Funky Mallam, who broke up with his wife ...

I celebrate my hero today!---Omoni Oboli

Today the 21st of July Nollywood actress, Omoni Oboli is celebrating her husband, Nnamdi Oboli as he marks his birthday.The beautiful mother of three boys ...

Christy Essien’s Constant Appearance In My Dream Made Me Remarry—Husband Speaks

Christy Essien Igbokwe, fondly called ‘lady of songs’, may have died, but her legacy remains to make many remember her.some months ago, the late singer’s ...

Nollywood Actress, Phina Don Plans Lagos White Wedding For Saturday

Fast-rising actress, Phina Don will hold her white wedding on Saturday, July 26, 2014 in Lagos.On Saturday, July 19, 2014, the actress held her traditional ...

Jnr Pope Weds Lover, Plans White Wedding In Asaba

Popular Nollywood actor, Junior Pope Odonwodo held his traditional wedding over the weekend, which was attended by some friends and family members. The lovebirds looked ...

Breaking News: Air Force Jet Crashes In Borno

An Mi-35 helicopter belonging to the Nigerian Air Force has crashed in South of Bama, in Borno State, this afternoon due to technical fault.This was ...

Afrocandy Charges N7000 For Auditions

Daring actress, Afrocandy, has begun work on her new movie and has asked those intending to be in the flick to pay the sum of ...

I’m Not Yet A University Graduate—Davido

Wave-making artiste and current BET 2014 'Best African Act' winner, David ‘Davido’ Adeleke slammed those claiming he was part of the recently graduated students of ...