•Extends Champions League deal
Nissan Motor Co., Ltd. has reached a new milestone with 150 million vehicles produced globally.
It took 73 years for Nissan to produce its first 100 million vehicles after the company was founded in 1933, and another 11 years to build the last 50 million.
Nissan sees this achievement as the result of 84 years of continued support from all of its stakeholders worldwide, including employees, dealers, suppliers and local communities, as well as the numerous customers who have chosen cars produced by Nissan.
When Nissan reached the 100 million vehicle milestone in 2006, 76.5 per cent of the total vehicles had been produced in Japan. Localisation of production accelerated in the past 11 years, during which 76.5 per cent of the 50 million Nissan vehicles were made outside Japan – driven in particular by the U.S. and China.
Following the latest milestone, Nissan said it remains committed to delivering cars that satisfy its customers.
The auto giant has confirmed a three-year extension to its global partnership with the UEFA Champions League, including the UEFA Super Cup.
The agreement comes ahead of the first game of the 2017/2018 UEFA Champions League season and will see the Japanese manufacturer stay as an official partner up to and including the 2020/2021 season. The UEFA Champions League continues to be Nissan’s largest investment in sports sponsorship, which began at the start of the 2014/2015 season.
The UEFA Champions League continues to be the most watched annual sporting competition on the planet, with a cumulative television audience of over four billion a season.
This year’s UEFA Champions League Final attracted a global audience of over 160 million, more than any other yearly sporting event and saw Real Madrid C.F. beat Juventus F.C. to record their 12th UEFA Champions League title.
“Innovation that excites is at the core of everything Nissan does, and our partnership with the most exciting sports tournament on the planet over the last three years has been key to that,” Roel de Vries, the Corporate Vice President, Global Head of Marketing for Nissan said.
“We’re delighted to be extending this partnership for another three seasons, and it will continue to be at the very heart of our global marketing strategy. We’ve seen huge success from the partnership and the additional engagement it has allowed us to have with consumers,” de Vries added.
Speaking on the agreement, UEFA Events SA Marketing Director Guy-Laurent Epstein, said: “We are delighted to continue our partnership with Nissan after a very successful first cycle. They have become an integral member of the sponsor family and have been invaluable for the promotion of the competition on a global level.
‘’The UEFA Champions League brand appeal is growing from strength to strength every single year and its platform continues to provide top brands like Nissan the opportunity to connect and engage with football fans around the globe.”
Nissan Europe Vice President, Marketing Jean-Pierre Diernaz said: “Our partnership with the UEFA Champions League has been instrumental in our mission to become the most desirable Asian brand in Europe. In the coming years, we have an ambitious product plan supported with breakthrough technologies, having the world’s most exciting sporting event as a partner is giving us the perfect platform to emotionally engage with our audience and drive brand preference, I am excited to see how innovative we will be together with UEFA in creating excitement for the fans.”
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