Apple's iPhone 8 - which could be called the iPhone Edition or iPhone X - is expected to be the company's biggest smartphone launch in years
Apple is expected to release its iPhone 8 later this year, in what is expected to be the company's biggest smartphone launch in years.
2017 marks the tenth anniversary of the original iPhone , which was first announced by Steve Jobs on 9 January 2007, and released later that year on June 29.
Given the momentous occasion, rumour has it that Apple has been holding back some of its most groundbreaking features for this year's model.
We've rounded up all the latest rumours and leaks, so if you're still undecided about your next phone, you'll have a good idea what Apple has in store.
Apple's next iPhone could come in a striking "copper gold" colour, if new leaked photos are to be believed.
The pictures, shared on popular Chinese microblogging site Weibo, show what appears to be Apple's forthcoming iPhone 8 in three colours - white, jet black, and a new colour described as a "champagne gold".
The gold option is "closer to copper" in colour, according to Chinese website MyDrivers , which first shared the images. It also bears a close resemblance to Apple's rose gold iPhone 7 .
The pictures, which have not been verified, show the widely-rumoured vertical dual-lens rear camera, as well as a slightly elongated power button on the side of the device.
It is not clear whether the devices pictured are taken directly from the supply chain, or if they are dummy models made by non-Apple suppliers based on recent rumours.
Apple is rumoured to be working on three versions of its next iPhone, including a 4.7-inch iPhone 7s, a 5.5-inch iPhone 7s Plus and a 5.8-inch iPhone 8.
While early reports suggested that all three models would boast identical specifications, it's looking increasingly likely that the larger iPhone 8 model will be significantly more advanced than the 7s and 7s Plus - which are expected to closely resemble the iPhone 7.
Meanwhile, a recent report in the Wall Street Journal claimed that Apple is currently testing more than 10 different prototypes for its next smartphone.
Based on Apple's well-established "tick-tock" cycle, the 2017 model would be called the iPhone 7s.
These photos taken in China and obtained by the blog site Apple Insider allegedly show an iPhone with a very different design.
The tick-tock cycle refers to Apple releasing a new design every two years, and new features within the same casing on alternate years (which are usually known as "s" models).
However, rumour has it that Apple is moving to a three-year cycle on major iPhone refreshes.
This, combined with the fact that next year is the tenth anniversary of the iPhone, suggests that Apple's flagship 2017 model will be a fairly major upgrade.
It seems unlikely, in that case, that Apple will opt for the name iPhone 7s - as that would downplay the upgrade. It's more likely that it will be called the iPhone 8.
Apple may even decide to go for something completely different - the iPhone 10 or iPhone X, to mark the anniversary, perhaps, or even the iPhone Air, iPhone Pro or iPhone Edition, to reflect the iPad and Apple watch lineups.
As mentioned, Apple may choose to launch lower-spec iPhone 7s and 7s Plus devices alongside its flagship device.
The iPhone 8 release date is rumoured to be the week of September 4 or September 11, 2017.
Apple traditionally releases its latest iPhones during the first two weeks of September, in good time for the start of the Christmas shopping season.
However, one report hints that Apple may break with tradition this year and launch its next flagship smartphone earlier than expected.
According to information gathered by BlueFin Research Partners and shared by Barron's Tech Trader Daily , there is "some indication" that Apple will start production of the iPhone 8 in June.
If Apple is feeling particularly nostalgic, it may opt for June 29 - the same day the first iPhone was released.
Meanwhile, KGI Securities analyst Ming-Chi Kuo, who has a track record of leaking accurate information on Apple products, has previously claimed the iPhone 8 could be delayed until October or November, due to "significant hardware upgrades".
Apparently, Apple is struggling to integrate its Touch ID sensor into new iPhone's the display.
So while the iPhone 8 could be unveiled in September, it may not go on sale immediately, according to Kuo.
However Carphone Warehouse have already opened their pre-registration, so if you are looking to pick up the new iPhone as soon as it's released, you can sign up for free here.
Apple products are not exactly known for being cheap. When the company launched its 'budget' iPhone 5c in 2013, it still cost an eye-watering £469.
But the latest reports suggest that Apple's next device will be its most expensive yet, exceeding the $1,000 (£795) mark for the first time.
The price was reportedly leaked to The Fast Company by "a source with knowledge of Apple's plans".
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