How Obama got four more years

// Politics | How Obama got four more years
Email to a friend Plain text Print version // Font size: Decrease font Enlarge font

WASHINGTON (AFP) – US President Barack Obama confounded political logic by triumphing over a sluggish economy to win a second term in office.

A grueling and often unpleasant campaign yielded, in the end, a decisive victory, built on the strong foundations laid down months ago by his crack campaign team.

Here are some of the keys to Obama’s win over Republican Mitt Romney.

– The economy was just good enough –

The economy, despite tepid growth rates and high unemployment, was not bad enough to doom Obama, and he appears to have finally received belated credit for halting the slide into a second Great Depression.

Mitt Romney conceded defeat and Obama got for more years

When he took office in January 2009, the economy was losing 700,000 jobs a month, and while Americans are still dissatisfied with the economy, exit polls suggest they still blame ex-president George W. Bush as much as Obama.

Obama endured months of grisly monthly unemployment numbers, which told a tale of an economy struggling to gain steam.

He got a break over the last few months, as the unemployment rate dipped below the psychological barrier of eight percent.

Consumer confidence and optimism began to rise along with the stock market, and Americans began to feel a bit more optimistic as house prices finally began a slow rise, despite a lingering foreclosure crisis.

Often criticized as aloof and professorial, Obama, in the final days of his campaign, his voice hoarse, finally seemed to strike a chord with blue collar workers who enrich the Democratic coalition in the rustbelt.

In a twist of political history, Obama was helped by the embrace of his former Democratic antagonist, ex-president Bill Clinton, who buried the hatchet after Obama’s defeat of his wife Hillary in the 2008 Democratic primary.

Clinton, remembered for leading an era of economic prosperity, often made the case for Obama better than the president himself.

The two Democratic giants will now stand together in history as the only two Democrats to win a second term since World War II.

– You’re so Bain –

The Obama campaign made a gamble soon after Romney captured the Republican primary — to go negative.

Searing Obama ads and rhetoric branded the former investment manager a corporate vulture, who bought and sold firms for his own profit and heartlessly put good Americans out of work or shipped their jobs overseas.

The plan was to define Romney in a harsh light before he had the chance to introduce himself to Americans with a multi-million dollar blitz of television advertising in the swing states, like Ohio, which would decide the election.

Romney’s limp defense of his record as head of Bain Capital, and his missteps — including a refusal to divulge his complicated offshore tax arrangements and a video in which he was seen decrying 47 percent of Americans as freeloaders who paid no income taxes — played into the stereotype.

By the time of Romney’s stellar performance in the first presidential debate in October, the damage had been done.

– The Bin Laden bounce –

The killing of Al-Qaeda chief Osama bin Laden in a daring Navy SEAL raid in 2011 did not win Obama re-election.

But it bolstered the image of the president as a steely commander-in-chief who kept Americans safe and defused the classic Republican attack that Democrats are weak and cannot be trusted on national security.

Kudos Obama won with the bin Laden raid, not to mention a ruthless drone war against terror suspects abroad, may have also insulated the president against a late-election furor over the killing of the US ambassador to Libya in Benghazi.

– The Obama Machine –

For the second election running, Obama’s campaign team has reinvented the way presidential elections are won.

In 2008, Obama’s political braintrust, led by the intense David Plouffe, outwitted the political machine of Bill and Hillary Clinton with a delegate collection strategy that redefined the way primary campaigns are won.

This time around, they defied the strong headwinds of a slowly growing economy and re-elected their president in the face of ferocious Republican opposition.

The path to victory lay in the most sophisticated voter targeting and turnout machine in history, which reached all the way down to neighborhoods and was constructed over several years.

Way back in October 2011, Obama’s political high command insisted to skeptical journalists that the president, smarting from a drubbing in mid-term congressional elections, could and would win re-election.

The strategy: position Obama as a populist warrior for the middle class, and brand his opponent as a rich plutocrat oblivious to the suffering of regular Americans.

Obama’s team insisted all along that his coalition of young voters, Hispanics and African Americans, as well as the educated white middle class, would show up for him in 2012, just as they did in 2008.

Republicans scoffed, but they were proven wrong.

According to exit polls, 93 percent of African Americans backed Obama, along with 69 percent of Latinos and 70 percent of Jewish voters, and he was able to limit his losses among white voters.

Obama also won an important victory among unmarried women voters, 68 percent of whom backed him.

Comments are moderated. Please keep them clean and brief.

Tagged : No tags for this article

Headlines Newsview all

UK NGO Blasts Okonjo-Iweala For Protecting Corruption In Nigeria, Calls For Her Resignation

The Corner House, a United Kingdom non-governmental organization, has urged Ngozi Okonjo-Iweala, Nigeria’s Minister of Finance and Coordinating Minister, to resign her appointment if she ... Full story

Nigerian ‘Witch Hunter’ Pastor Helen Ukpabio To Be Banned From The UK

Campaigners are urging for Helen Ukpabio, known as 'Lady Apostle', to be deported and banned from returning to the UK on the grounds her preaches ... Full story

Ex Beauty Queen And Nollywood Legend Regina Askia Visits Nigeria

Regina Askia-Williams (born Imaobong Regina Askia Usoro, Lagos, Nigeria, 1967) is a Nigerian-born, American-based registered nurse (RN), healthcare and educational activist, television producer, writer, and ...

18 Year Old S3x Worker Oluwatosin Ami Gang-Raped To Death

Two gangsters have been arrested by Policemen attached to the Orile Police Division in Lagos State for allegedly raping and killing an 18-year-old commercial sex ...

One dead, many injured after rival cult groups fight over girlfriend

A 33-year-old man has been killed during a feud between two rival cult groups around Iba new site. Trouble, as gathered, started on Monday, April 14, ...

Bus somersaults on Third Mainland injuring four

At least four people sustained injuries after a passenger bus somersaulted on the Third Mainland Bridge, Lagos, on Tuesday. It was learnt that the incident occurred ...

Boko Haram Terrorists Abduct 200 School Girls In Borno State

Suspected Boko Haram insurgents on Tuesday abducted no fewer than 100 girls at the Senior Secondary School, Chibok, Borno State, following a violent attack in ... Full story

Wasila Tasi’u, 14 year-old bride charged for killing 35 year-old husband

14 year-old bride, Wasila Tasi’u, was on Monday charged before a Rijiyar Zaki Magistrates’ Court in Kano for alleged culpable homicide.Wasila is facing the charge ... Full story

Nyanya Motor Park Bomb Blast: 88 Confirmed Dead, Over 200 Injured

A total of 88 people were Monday killed when a car laden with improvised explosive devices (IEDS) went off at the Nyanya Motor Park at ...

Atiku Abubakar Asks President Jonathan To Seek Foreign Assistance To Fight Boko Haram

Former Vice President, Atiku Abubakar, has expressed anger and sadness at the bombings of the in the suburbs of Abuja that left scores dead and ...

President Goodluck Jonathan visits hospital and bomb explosion site - Photos

President Goodluck Jonathan has visited the Nyanya motor park which was today the site of a massive explosion. He also visited the survivors in hospital.   Large ...

Comment on: How Obama got four more years

Rate this article

0

Breaking News

It’s So Difficult For Me To Meet Single People-Yvonne Okoro

Half-Nigerian, half-Ghanaian actress, Yvonne Okoro, I guess the lots would be in her favour as she seems to be doing better than ever, career wise.But ...

Lillian Esoro heart has been broken, shattered, scattered

When it comes to relationships, The path some have found so smooth is the same path others may see as bumpy, uphill and rough. The ...

Egor Efiok Blasts Managers Who Run Errands For Celebs

In Nigeria, it is very common to see celebrities rule over their managers, whereas, it should have been the other way round. Public figures in ...

I Speak 9 Languages And I Will Learn More—DJ Spinall

Do you have a story/gist for publication? Please email it to story@nigeriafilms.com Banda | 4/16/2014 12:04:24 PM Nine languages: Yoruba, Ibo, Hausa, Benin, and what else Reply this ...

City People Hosts Ronke Oshodi Oke Friday

Prolific Yoruba actress, Ronke Oshodi Oke will be hosted by a Lagos-based softsell magazine, City People. The grand event will take place at Mozida Night ...

Emma Nyra Clears The Air Over Misconception Of Having A Crush On Terry G

Do you have a story/gist for publication? Please email it to story@nigeriafilms.com mr ken | 4/16/2014 12:07:28 PM Wow!!! MTN IS IN TROUBLE AGAIN, I have been ...

Funke Akindele, Tiwa Savage For ‘Islanders International Magazine’ Awards

Sunday, April 27, 2014 has been set aside for the second edition of the Islanders International Magazine Awards, which holds in Lagos. From indications, all ...

I’m The Real King Of RnB, Not Banky W—Darey Art Alade Declares

Talented Nigerian singer and songwriter, Darey Art Alade, popularly known as Darey, has declared himself as ‘the king of RnB’ in Nigeria.The ‘Soul Muzik’ artiste ...

Apostle Helen Ukpabio gets Labelled as a ‘Witch Hunter', Critics Call for her to be Banned from the UK

According to a report on IndependentUK, the Home Secretary Theresa May is being urged to ban Nigerian Apostle Helen Ukpabio, who claims to have been ...

British Museum To Host VIP Premiere of "Invasion 1897" in August

Lancelot Imasuen has confirmed that the British Museum will host the VIP Premiere of his Centenary epic “Invasion 1897” on August 16, 2014 in London, ...