How Obama got four more years

// Politics | How Obama got four more years
Email to a friend Plain text Print version // Font size: Decrease font Enlarge font

WASHINGTON (AFP) – US President Barack Obama confounded political logic by triumphing over a sluggish economy to win a second term in office.

A grueling and often unpleasant campaign yielded, in the end, a decisive victory, built on the strong foundations laid down months ago by his crack campaign team.

Here are some of the keys to Obama’s win over Republican Mitt Romney.

– The economy was just good enough –

The economy, despite tepid growth rates and high unemployment, was not bad enough to doom Obama, and he appears to have finally received belated credit for halting the slide into a second Great Depression.

Mitt Romney conceded defeat and Obama got for more years

When he took office in January 2009, the economy was losing 700,000 jobs a month, and while Americans are still dissatisfied with the economy, exit polls suggest they still blame ex-president George W. Bush as much as Obama.

Obama endured months of grisly monthly unemployment numbers, which told a tale of an economy struggling to gain steam.

He got a break over the last few months, as the unemployment rate dipped below the psychological barrier of eight percent.

Consumer confidence and optimism began to rise along with the stock market, and Americans began to feel a bit more optimistic as house prices finally began a slow rise, despite a lingering foreclosure crisis.

Often criticized as aloof and professorial, Obama, in the final days of his campaign, his voice hoarse, finally seemed to strike a chord with blue collar workers who enrich the Democratic coalition in the rustbelt.

In a twist of political history, Obama was helped by the embrace of his former Democratic antagonist, ex-president Bill Clinton, who buried the hatchet after Obama’s defeat of his wife Hillary in the 2008 Democratic primary.

Clinton, remembered for leading an era of economic prosperity, often made the case for Obama better than the president himself.

The two Democratic giants will now stand together in history as the only two Democrats to win a second term since World War II.

– You’re so Bain –

The Obama campaign made a gamble soon after Romney captured the Republican primary — to go negative.

Searing Obama ads and rhetoric branded the former investment manager a corporate vulture, who bought and sold firms for his own profit and heartlessly put good Americans out of work or shipped their jobs overseas.

The plan was to define Romney in a harsh light before he had the chance to introduce himself to Americans with a multi-million dollar blitz of television advertising in the swing states, like Ohio, which would decide the election.

Romney’s limp defense of his record as head of Bain Capital, and his missteps — including a refusal to divulge his complicated offshore tax arrangements and a video in which he was seen decrying 47 percent of Americans as freeloaders who paid no income taxes — played into the stereotype.

By the time of Romney’s stellar performance in the first presidential debate in October, the damage had been done.

– The Bin Laden bounce –

The killing of Al-Qaeda chief Osama bin Laden in a daring Navy SEAL raid in 2011 did not win Obama re-election.

But it bolstered the image of the president as a steely commander-in-chief who kept Americans safe and defused the classic Republican attack that Democrats are weak and cannot be trusted on national security.

Kudos Obama won with the bin Laden raid, not to mention a ruthless drone war against terror suspects abroad, may have also insulated the president against a late-election furor over the killing of the US ambassador to Libya in Benghazi.

– The Obama Machine –

For the second election running, Obama’s campaign team has reinvented the way presidential elections are won.

In 2008, Obama’s political braintrust, led by the intense David Plouffe, outwitted the political machine of Bill and Hillary Clinton with a delegate collection strategy that redefined the way primary campaigns are won.

This time around, they defied the strong headwinds of a slowly growing economy and re-elected their president in the face of ferocious Republican opposition.

The path to victory lay in the most sophisticated voter targeting and turnout machine in history, which reached all the way down to neighborhoods and was constructed over several years.

Way back in October 2011, Obama’s political high command insisted to skeptical journalists that the president, smarting from a drubbing in mid-term congressional elections, could and would win re-election.

The strategy: position Obama as a populist warrior for the middle class, and brand his opponent as a rich plutocrat oblivious to the suffering of regular Americans.

Obama’s team insisted all along that his coalition of young voters, Hispanics and African Americans, as well as the educated white middle class, would show up for him in 2012, just as they did in 2008.

Republicans scoffed, but they were proven wrong.

According to exit polls, 93 percent of African Americans backed Obama, along with 69 percent of Latinos and 70 percent of Jewish voters, and he was able to limit his losses among white voters.

Obama also won an important victory among unmarried women voters, 68 percent of whom backed him.

Comments are moderated. Please keep them clean and brief.

Tagged : No tags for this article

Headlines Newsview all

Stephanie Okereke Linus Addresses Brother's Arrest Over Rape

Stephanie Linus has released a statement addressing the rape allegations against her older brother, Daniel Okereke, who was arrested for allegedly molesting a UNILAG student ... Full story

Three Killed, 10 Houses Burnt In Ibadan Mayhem

At least three people were killed and 10 houses destroyed by armed youths who  invaded Born Photo, Isale Osi, Idi Arere and Popoyemoja in Ibadan ... Full story

Boko Haram Militants Attack Traders In Borno State Market

Many market men and women are feared dead after Boko Haram militants disguised as traders attacked a market in Damasak town in the Mobar Local ... Full story

D'banj Dragged To Court Over Debt Mess

This are indeed not the best times for koko master, and has a matter of fact this is the first time I am hearing D’banj ... Full story

Femi Fani-Kayode insults Governor Rotimi Amaechi - 'You are a pot bellied, house boy, monkey and cultist'

In a Facebook post titled The Pot-bellied Creek Haramite And His Direct Threat, former Aviation minister Femi Fani Kayode slammed River State governor, Rotimi Amaechi, ...

Fresh Boko Haram Attack In Borno State Leaves 45 Dead!

At least 45 people were killed in a suspected Boko Haram attack in northeast Nigeria, officials and witnesses said on Thursday, in the latest violence ... Full story

Nebraska Man Erected A Roadside Sign That Read: 'Aids, Ebola, Obama. Thank You Africa'

A hateful roadside sign blaming Africa for disease and Barrack Obama was erected by a man near a highway in Minden, Nebraska, and was soon ... Full story

President Goodluck Jonathan Says Nigeria Is Winning Boko Haram War

President Goodluck Jonathan on Friday said contrary to media reports, the Federal Government had started winning the war against the Boko Haram sect. He boasted that ...

T.B. Joshua Says He Has A Cure For Ebola

Sensational Nigerian Christian leader, Prophet T.B. Joshua, has thrown a challenge to the governments of countries where persons have contracted the Ebola virus, to invite ... Full story

Super Eagles Of Nigeria Crash Out Of 2015 AFCON

African champions Nigeria crashed out of the 2015 Africa Cup of Nations on Wednesday after playing a 2-2 draw with Bafana Bafana of South Africa ... Full story

Pandemonium, Confusion In National Assembly, Speaker Of The House Aminu Tambuwal Tear-Gassed

Tension is mounting in the National Assembly as the House of Representatives reconvenes today for a special sitting. The assembly is under siege as armed security ...

Comment on: How Obama got four more years

Rate this article

0

Featured author

Mandy Heuman

Breaking News

I’ve Not Cheated On My Wife Of 7 Years—Kenneth Okonkwo

The entertainment industry has lately been under public scrutiny due to several negative reports emanating from that sector of the Nigerian economy. If an entertainer is ...

Eight varsities benefit from Intel’s ICT training

Eight universities in the country have been engaged in training assistance on Information and Communication Technology from ICT giant, Intel Corporation, as part of efforts ...

Obafemi Martins nominated for goal of the year award

Nigeria striker Obafemi Martins has one of his goals this season nominated for goal of the year award in the Major League Soccer(MLS).‘Obagoal’, as the ...

NEW VIDEO: Oritse Femi ft D’banj – Double Wahala (Part 2)

“After signing a multimillion Naira management deal with AVATAR, the Musical Taliban Oritse Femi releases a brand new video ‘Double Wahala Part 2′ ft the ...

Orji congratulates Enyimba for winning FA Cup

Governor Theodore Orji has congratulated Enyimba Football  Club of Aba for defeating Dolphins FC of Port Harcourt 2-1 in this year’s Federation Cup finals played ...

Ace Comedienne, Helen Paul Puts to Bed

Popular Nigerian comedienne, Helen Paul, aka Tatafo, has put to bed today, November 24, 2014. The humour merchant gave birth to a bouncing baby boy ...

Dele Momodu Pays Surprise Visit To Chris Attoh's New Family As They Christen New Baby

Chief Dele Momodu, the mastermind of Ovation International Magazine visited newly married Chris and Damilola Attoh at their Ghana home this afternoon as they christen ...

Tiwa Savage and Teebillz Seal Up Break-Up Rumour By Celebrating Wedding Anniversary

The duo of Tiwa Savage and Tunji Balogun ‘Teebillz’ have been touted as one of the glamorous celebrity couples in Nigerian’s entertainment industry. Several weeks ago, ...

Beautiful Hajia Aisha Suleiman Abba Emerges As President Of POWA [Pictures}

Hajia Aisha Suleiman Abba the wife of the new IG recently emerged the new President of the Police Officer’s Wives Association (POWA). The hand over was ...

Top Dignitaries Step Out For K1 Live Unusual Concert In Lagos (Pictures)

Friday, November 21, 2014 saw top Nigerian dignitaries assemble under one roof at Eko Hotel, Victoria Island to grace K1's Live Unusual Concert. It was indeed ...