WASHINGTON (AFP) – US President Barack Obama confounded political logic by triumphing over a sluggish economy to win a second term in office.
A grueling and often unpleasant campaign yielded, in the end, a decisive victory, built on the strong foundations laid down months ago by his crack campaign team.
Here are some of the keys to Obama’s win over Republican Mitt Romney.
– The economy was just good enough –
The economy, despite tepid growth rates and high unemployment, was not bad enough to doom Obama, and he appears to have finally received belated credit for halting the slide into a second Great Depression.
Mitt Romney conceded defeat and Obama got for more years
When he took office in January 2009, the economy was losing 700,000 jobs a month, and while Americans are still dissatisfied with the economy, exit polls suggest they still blame ex-president George W. Bush as much as Obama.
Obama endured months of grisly monthly unemployment numbers, which told a tale of an economy struggling to gain steam.
He got a break over the last few months, as the unemployment rate dipped below the psychological barrier of eight percent.
Consumer confidence and optimism began to rise along with the stock market, and Americans began to feel a bit more optimistic as house prices finally began a slow rise, despite a lingering foreclosure crisis.
Often criticized as aloof and professorial, Obama, in the final days of his campaign, his voice hoarse, finally seemed to strike a chord with blue collar workers who enrich the Democratic coalition in the rustbelt.
In a twist of political history, Obama was helped by the embrace of his former Democratic antagonist, ex-president Bill Clinton, who buried the hatchet after Obama’s defeat of his wife Hillary in the 2008 Democratic primary.
Clinton, remembered for leading an era of economic prosperity, often made the case for Obama better than the president himself.
The two Democratic giants will now stand together in history as the only two Democrats to win a second term since World War II.
– You’re so Bain –
The Obama campaign made a gamble soon after Romney captured the Republican primary — to go negative.
Searing Obama ads and rhetoric branded the former investment manager a corporate vulture, who bought and sold firms for his own profit and heartlessly put good Americans out of work or shipped their jobs overseas.
The plan was to define Romney in a harsh light before he had the chance to introduce himself to Americans with a multi-million dollar blitz of television advertising in the swing states, like Ohio, which would decide the election.
Romney’s limp defense of his record as head of Bain Capital, and his missteps — including a refusal to divulge his complicated offshore tax arrangements and a video in which he was seen decrying 47 percent of Americans as freeloaders who paid no income taxes — played into the stereotype.
By the time of Romney’s stellar performance in the first presidential debate in October, the damage had been done.
– The Bin Laden bounce –
The killing of Al-Qaeda chief Osama bin Laden in a daring Navy SEAL raid in 2011 did not win Obama re-election.
But it bolstered the image of the president as a steely commander-in-chief who kept Americans safe and defused the classic Republican attack that Democrats are weak and cannot be trusted on national security.
Kudos Obama won with the bin Laden raid, not to mention a ruthless drone war against terror suspects abroad, may have also insulated the president against a late-election furor over the killing of the US ambassador to Libya in Benghazi.
– The Obama Machine –
For the second election running, Obama’s campaign team has reinvented the way presidential elections are won.
In 2008, Obama’s political braintrust, led by the intense David Plouffe, outwitted the political machine of Bill and Hillary Clinton with a delegate collection strategy that redefined the way primary campaigns are won.
This time around, they defied the strong headwinds of a slowly growing economy and re-elected their president in the face of ferocious Republican opposition.
The path to victory lay in the most sophisticated voter targeting and turnout machine in history, which reached all the way down to neighborhoods and was constructed over several years.
Way back in October 2011, Obama’s political high command insisted to skeptical journalists that the president, smarting from a drubbing in mid-term congressional elections, could and would win re-election.
The strategy: position Obama as a populist warrior for the middle class, and brand his opponent as a rich plutocrat oblivious to the suffering of regular Americans.
Obama’s team insisted all along that his coalition of young voters, Hispanics and African Americans, as well as the educated white middle class, would show up for him in 2012, just as they did in 2008.
Republicans scoffed, but they were proven wrong.
According to exit polls, 93 percent of African Americans backed Obama, along with 69 percent of Latinos and 70 percent of Jewish voters, and he was able to limit his losses among white voters.
Obama also won an important victory among unmarried women voters, 68 percent of whom backed him.
Comments are moderated. Please keep them clean and brief.
Headlines Newsview all
At least 67 people were feared dead and about 98 others seriously injured yesterday when two female suicide bombers hit a popular Monday market along ... Full story
Stella Damasus Talks About Secret Affair With Yoruba Actress Doris Simon's Husband, Daniel Ademinokan
For the first-time ever Nollywood actress Stella Damasus is opening up about aspects of her personal life that has dominated the media in the past ... Full story
Whenever they come home, they will be forming big boys for some of our girls who love money more than their lives but back in ... Full story
Rate this article
Controversial actress and singer, Cossy Orjiakor, in an interview with Encomium magazine, denied rumours that she no longer get movie roles as widely thought. Cossy explained ...
Drive slow, blacks crossing,My charges will be trumped up to be read posthumous, on my coffin.I am black in America and it is poaching season,I ...
The event which was used to unveil its service on the new mobile phones, had fans asking for more as they were entertained by talented ...
Ko Ma Roll crooner and ace Yoruba rapper, Modupe Oreoluwa otherwise known as Mo’Cheddah seem to be savouring the best of romantic relationships. The 24-year old ...
If recent happenings in the entertainment industry are anything to go by, especially with the way entertainers splash cash on some of their fans, it ...
The entire family Okoye family are still in mourning mood since they lost their father yesterday, November 24. Lola Omotayo, wife of Peter Okoye, the other ...
Mrs. Clara Dominique, has been barren for 18 years, but strongly believed that God's time is the best, thus she endured all the tribulations that ...
...Sele Bobo, Pete Edochie, Mr. Ibu others set to grace event It is a known fact that Enugu State has over the years been the African ...
Ralph Nwadike needs no introduction in the entertainment industry, but for the benefit of those who are not so familiar with the name. Ralph is a ...
Nigerian politicians seem to have devised a new means to create unnecessary perception about their personality just to make the electorates believe they (politicians) are ...