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Beyoncé takes over clothing brand Ivy Park





American singer Beyoncé has bought the Ivy Park fitness clothing brand launched two years ago with British retail tycoon Philip Green, who has faced allegations of sexual harassment.

“After discussions of almost a year, (Beyoncé’s) Parkwood has acquired 100 percent of the Ivy Park brand,” Ivy Park said in a statement.

Beyonce

It said Green’s Topshop and Arcadia businesses will fulfil existing orders to Ivy Park. No financial details were disclosed.

Ivy Park sells items such as hoodies and leggings, part of a trend toward so called athleisure. Beyonce, who is married to rapper Jay-Z, has a six-year-old daughter called Blue Ivy.

Green’s representative referred to the Ivy Park statement, without further comment. A representative of Beyoncé could not be reached for additional comment.

Expressing Your Fashion Forward

The deal was first reported in the Financial Times.

Green, one of Britain’s best known businessmen, was named in parliament last month as having taken legal action to prevent publication of allegations of sexual harassment and racial abuse of staff.

In a statement last month Green denied having broken the law and said his businesses fully investigated employee grievances.

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Chuka (Webby) Aniemeka
Chuka (Webby) Aniemeka

Chuka is an experienced certified web developer with an extensive background in computer science and 18+ years in web design &development. His previous experience ranges from redesigning existing website to solving complex technical problems with object-oriented programming. Very experienced with Microsoft SQL Server, PHP and advanced JavaScript. He loves to travel and watch movies.

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