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La Casera company: Putting the consumer at the centre of its business





As part of activities in giving back to its consumers, The La Casera Company (TLCC) which has been rewarding its consumers all over Nigeria with the Refresh & Connect promo, held the Kano leg of the regional grand draws which held on Wednesday, February 19, at the Royal Tropicana Hotel, amongst other activities in the state.

La Casera company: Putting the consumer at the centre of its business

Photo: La Casera
Source: UGC

To formally kick off its programme of events in Kano, a delegation from the company paid a courtesy visit to the Emir of Kano, His Highness, Muhammadu Sanusi II.

La Casera company: Putting the consumer at the centre of its business

Photo: La Casera
Source: UGC

In his address, managing director TLCC, Mr Chinedum Okereke, thanked the Emir for the rare privilege of such a historical visit. He highlighted the pedigree of the company, which houses household brand names such as La Casera Apple drink, Smoov Chapman, Nirvana range of products and Bold Bitter lemon along with the newly introduced variants that form the Bold Franchise.

La Casera company: Putting the consumer at the centre of its business

Photo: La Casera
Source: UGC

Chinedum while outlining the company’s contributions to employment and the economy, said: ‘We employ over 1,000 people directly in our company operations and over 10,000 people indirectly across the country. We equally have close to 2,000 direct dealers handling our products, as well as several vendors in our value chain.’

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The La Casera Company which holds the historical city of Kano as a key location for its business, in 2019, carried out a multi-platform educational enlightenment campaign against the ills of substance abuse, targeted at the youth.

The Emir in his remarks underscored the significance and relevance of Kano not just as a major market for products but also as a strategic point through which goods travel to the whole of West Africa. He expressed his desire for Kano to develop further beyond a consuming market into a production and manufacturing hub. He stressed that this was the only way to curb the social problems that bedevilled youth in the region.

La Casera company: Putting the consumer at the centre of its business

Photo: La Casera
Source: UGC

His Highness, Muhammadu Sanusi II, while speaking also advocated for more investment in agriculture and manufacturing, urging The La Casera Company to have a strategic plan to put more infrastructure on the ground in Kano, even as their business continues to expand.

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La Casera company: Putting the consumer at the centre of its business

Photo: La Casera
Source: UGC

After leaving the Emir’s palace, the TLCC team headed for the Vesico-vaginal Fistula (VVF) Kwali Rehabilitation Centre, where they made the donation of 3.5KVA solar power equipment. The solar panels will be used to power the water pump at the centre, after identifying water and power as the major challenges faced at the centre.

La Casera company: Putting the consumer at the centre of its business

Photo: La Casera
Source: UGC

Hauwa Bello Umar, who is the Officer-in-charge at the centre, thanked TLCC for providing succour to the centre inhabitants who have already been through their own ordeals.

La Casera company: Putting the consumer at the centre of its business

Photo: La Casera
Source: UGC

The La Casera Company continues to demonstrate that it is a business that looks beyond profit, by positioning the consumer at the centre of its business and also ensuring it makes the world a better place.

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Chuka (Webby) Aniemeka
Chuka (Webby) Aniemeka

Chuka is an experienced certified web developer with an extensive background in computer science and 18+ years in web design &development. His previous experience ranges from redesigning existing website to solving complex technical problems with object-oriented programming. Very experienced with Microsoft SQL Server, PHP and advanced JavaScript. He loves to travel and watch movies.

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