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Who is anonymous?, #EndSARS, where is Tinubu?… Nigeria’s October search trends on Google

‘#EndSARS’, ‘who is anonymous?’, and ‘where is Tinubu?’ are some of the keywords and questions that topped Google searches in Nigeria during October.

On Wednesday, Google released a list of top-10 keywords and questions that dominated its search query for this month.

A milestone anniversary, which was Nigeria’s Independence Day; calls to shut down the special anti-robbery squad (SARS) unit of the Nigerian police; and the Ondo election results came tops for the Google keyword category.

However, these searches partially crossed over into the most asked questions, which concerned Aisha Yesufu, an activist; the whereabouts of the President Mohammadu Buhari; and the location of Bola Tinubu, a politician.

On October 1, Nigeria celebrated the 60th anniversary of its independence from Great Britain but this had turned into a day of protest across major cities as people expressed their anger over the hike in petrol and electricity prices.

Protests continued throughout the month as the #EndSARS campaign continued to gain global momentum until when men in army uniforms opened fire on unarmed protesters at the Lekki toll gate in Lagos on October 22.

“Ondo election result” was the third most popular search term for the month as the poll had seen Rotimi Akeredolu of the All Progressives Congress (APC) reelected as governor of the state after winning by a significant margin.

Other topics that trended in October included actress Eniola Badmus, who was falsely rumoured to have been shot during the #EndSARS protests, and Lil Frosh, who was arrested for alleged assault on Gift Camille, his girlfriend.

These were the top 10 searches for the month

  • Nigeria Independence Day
  • End SARS
  • Ondo election result
  • Eniola Badmus
  • Aisha Yesufu
  • Lil Frosh
  • Cavani
  • Room 306
  • Boyfriend day
  • Soro Soke and its meaning

Below are the top-ten trending questions for October

  • Who is Aisha Yesufu?’
  • Where is Buhari now?
  • Who is the winner of BBN 2020?
  • Where is Tinubu now?
  • How to track a stolen phone?
  • Who is Anonymous?
  • Who is Tompolo?
  • How to prepare jollof rice?
  • Who is leading in Ondo election?
  • Who is DJ Switch?

It wasn’t all serious politics as Nigerians also took to Google to find out who the winner of the 2020 Big Brother Naija show was. They also asked questions about tracking stolen cellphones and to find out who Anonymous is.

Search trend information is gleaned from data collated by Google based on what Nigerians ask the search engine.

It processes over 40,000 searches per second, more than one billion per day, and 1.2 trillion per year (worldwide).


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Chuka (Webby) Aniemeka
Chuka (Webby) Aniemeka

Chuka is an experienced certified web developer with an extensive background in computer science and 18+ years in web design &development. His previous experience ranges from redesigning existing website to solving complex technical problems with object-oriented programming. Very experienced with Microsoft SQL Server, PHP and advanced JavaScript. He loves to travel and watch movies.

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