The British seaside wouldn't be the same without sticks of rock, sun, sand - and the occasional seagull helping itself to your chips.
Now the pesky creatures are leaving the internet confused in a new puzzle featuring a bird hiding among beach balls, ice creams and sand castles.
The bird is so well disguised among the seaside memorabilia in the puzzle created by Haven, you may well need a holiday after trying this tricky test.
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Can you find the seagull hidden among the seaside memorabilia? The bird is hiding among the ice-creams, beach balls and flip flops but finding him is one of the toughest challenges yet
Be warned that you're looking for just a glimpse of the concealed creature among the boats and flip flops.
With just a hint of his head and beak visible, you'll certainly need your wits about you to find him.
It's only 24 hours since the last visual challenge puzzle left people scratching their heads.
Viewers were set the task of spotting a panda hidden among a sea of Tic Tacs.
The bird is hiding in the bottom right hand corner of the picture, poking his head out from underneath an ice-cream cone
The black and white bear's face was cleverly concealed among more than 300 tiny mints leaving even the most observant viewers baffled.
The white sweets, set against a black background, had faces drawn on and were barely distinguishable from the adorable creature, making it fiendishly difficult to spot. So can you see it?
Hover over image for the reveal...
The puzzle, created by Tic Tac, came after another challenging web users to spot the intruder in a herd of sheep went viral earlier this week.
Devised by Playbuzz the image features dozens of white sheep with grey faces, but hiding among them is one lonely goat.
Sharing the same colouring as his pastoral friends, the goat is particularly tricky to spot as he has almost no defining features.
A recent puzzle from Playbuzz is challenging the web to find the lonely goat in a flock of sheep
What's more all of the farmyard animals are facing in the same direction and pulling the same pose making the imposter particularly tricky to locate.
However, eagle eyed netizens should be able to spot the pesky goat in the centre-left of the image with his horns giving him away.
The Jack of Spades is in fact tucked away behind a Queen and Jack of Hearts, towards the left-hand side of the puzzle.
Eagle eyed netizens should be able to spot the pesky goat in the centre-left of the image with his horns giving him away
The Jack of Spades is one of three 'one-eyed royals' in a standard deck of cards.
The faces of the Jack of Spades, Jack of Hearts and King of Diamonds are all shown in profile, so only one eye is visible. All other face cards show two eyes.
They are frequently used as wildcards in games of draw poker.
Keep your eye peeled: There is a single one-eyed Jack hidden in this scattered deck of cards but only the most eagle-eyed will be able to pick it out
Spotted: The card is tucked away behind a Queen and a Jack of Hearts on the left of the frame
The brainteaser was created by Casumo.com. Market manager Greg Tatton-Brown said: 'We’ve got lots of card games on our site – but nothing quite like this.
'The one-eyed Jack is often used as a wildcard in games, and the one we’ve hidden away is definitely wild.'
Those who consider themselves particularly good at puzzles might also want to try this offering by Playbuzz, which asks users to spot all six words hidden in the sketch of a skating rink.
In a new brainteaser shared by Playbuzz users are asked to spot all six words hidden in the sketch of a skating rink
While the premise seems relatively simple the lettering of the words is near identical to the pencil strokes in the picture.
And with ten children featured in the drawing the busy scene makes it even harder to seek out the words.
However, those with a sharp eye should be able to pick out the word 'see' in the bottom right hand corner of the picture which was original drawn by Highlights.
Only those with a keen eye will be able to spot all of the words in the busy winter scene
Once one word is found several more should emerge to the viewer with 'cut' hidden in the windows of a tower block, 'now' in a boys yellow scarf and 'man' in one of the bushes.
The final two words can be spotted on two children in the left hand side of the scene with 'cool' hidden in a girl's blonde curls and 'tell' on a boy's green jumper.
This is just the latest brainteaser to leave the Internet scratching its head with vintage puzzles proving increasingly popular.
It is claimed that only one per cent of the population will be able to spot the hidden assassin in this vintage illustration
A recent image, posted to Playbuzz, features a man drawing a gun as he prepares to engage in a duel, while a group of bystanders look on - but where is his adversary?
The opponent will soon need to reveal himself so that the action can begin, but for the time being he remains invisible.
It's even more difficult to see him blending into the background because of the black and sepia toned image.
Were you able to spot him in the illusion 'Question of Honour', or was he too well hidden?
The man is in fact on the right hand side of the photograph nestled discreetly between two trees where he blends into the background