Reality star Megan McKenna has been accused of racism after launched a foul-mouthed torrent of abuse at Tiffany Pollard during last night's episode of Celebrity Big Brother.
The Essex native, 23, labelled the black US reality star, 34, 'a ghetto c***', before members of the Channel 5 show's security team were forced to enter the house and restrain her, leading to her being issued with a formal warning.
Horrified audience members watching at home took to Twitter to express their shock at the almighty outburst, with many accusing Megan - a former contestant on Ex on the Beach - of 'racism'.
Singer Harvey accused her of showing her 'true colours' with the rant, which was peppered with swear words, while music star Jermaine Jackson added, 'We all know she wanted to say black'.
The outburst prompted memories of the previous notorious race row on Celebrity Big Brother, when Jade Goody mocked Bollywood actress Shilpa Shetty, calling her 'Shilpa Poppadom'.
Brawl: Megan McKenna and Tiffany Goddard had a foul-mouthed confrontation on Celebrity Big Brother
Fight: Tiffany accused Megan of being drunk during a row about the cleanliness of the house
Rant: Megan then called Tiffany a 'ghetto c***' during a tirade in the show's Diary Room
Kicking off: Megan McKenna was restrained by Celebrity Big Brother security after she and Tiffany Pollard lashed out at one another
A show spokesperson told MailOnline: 'Megan has received a formal warning from Big Brother for unacceptable behaviour. This will be seen in Friday night's episode.'
The latest row involving Megan and Tiffany, known for her appearance on US show Flavor of Love, erupted into a screaming match following a conversation about the cleanliness of the house between Megan and former EastEnders actor John Partridge.
The 23-year-old admitted to being 'p***ed as a fart' and ranted to her fellow housemates: 'If I want to have a drink, I can have a f****** drink.
'I clean my s*** up, I clean everybody's s*** up,' was the statement which prompted the row as John, 44, protested: 'You don't clean my s*** up.'
What proceeded was an abusive exchange between Megan and John, with the MTV star screaming: 'John I clean your s*** up. It angers me with certain people not cleaning their s*** up. Tell her [Stephanie Davis], tell her to clean her s*** up. Call her in and tell her to clean her s*** up.'
A handful of the housemates tried to reason with Megan who was visibly pent up but she shot them down and raised her voice even more, yelling: 'Let me talk because I'm the only one telling the f****** truth because everyone else is too scared to tell the f****** truth.'
Fuming: Megan, 23, kicked off in an almighty fashion after admitting to being 'p***ed as a fart' during a conversation with John Partridge about the cleanliness of the house. She eventually entered the Diary Room and launched a torrent of abuse at 34-year-old Tiffany, controversially labelling her 'a ghetto c***'
Confrontation: Things turned nasty when Megan overhead Tiffany laughing at her rant about the cleanliness of the house to former EastEnders actor John Partridge
Anger: Radio DJ Clara Amfo, So Solid Crew singer Harvey and singer Jermain Jackson accused Megan of racism after her rant
She continued: 'It’s always John, "I’m the perfect one". I f****** respect people in here, John. I respect people but I’ve lost it in here with you!'
Witnessing the drama from her bed, Tiffany let out a fit of giggles as she found the whole scene highly entertaining.
She soon felt the wrath of Megan though who leaned down to shout: 'I don’t know why you’re laughing Tiffany, he’s the one who wanted everyone to walk out of this house for you! I stood up for you,' in her face.
Tiffany made headlines earlier this week when housemate Angie Bowie told her that her ex-husband David had died, leading her to believe that it was fellow contestant David Gest who was dead.
Speaking up for herself: The former Ex on the Beach star fumed, 'it angers me with certain people not cleaning their s*** up. Tell her [Stephanie Davis], tell her to clean her s*** up. Call her in and tell her to clean her s*** up,' to 44-year-old John
Hang on a minute: The ex-soapstar protested his housemate's claim, saying, 'you don't clean my s*** up'
Don't mess: Witnessing the drama from her bed, the American let out a fit of giggles as she found the whole scene highly entertaining but she soon felt the wrath of Megan
Getting physical: The rowing girls came close to physically fighting one another as they both lost their temper
Understandably, Megan's behaviour pushed Tiffany's buttons as she rose from her bed where she was lying and the pair came dangerously close to physically lashing out at one another.
The brunette forced Scotty T and he grabbed her arms to prevent her flailing them around while Tiffany's arch-nemesis Gemma Collins reasoned with her.
Megan was led into the garden and Big Brother demanded she sought solace in the bathroom.
Meanwhile, in the bedroom, Tiffany fumed: 'Don't get in my face, she can't drink anymore,' as Megan continued to vent about John in a separate room.
She shouted: 'F*** off you little c***. He is a little f****** lying s***. I swear down I'll go sick on that c***. You are a nasty piece of s***.
'The fact that Tiffany wants to give it out, is she sure?'
Hold it in: Tiffany rose to her feet as things escalated between the housemates
A force to be reckoned with: Megan continued to vent at Tiffany as Darren Day and Gemma did their best to dissolve the tensions
Don't stop me now: Megan was raging long after she became separated from John and Tiffany
Megan was then ordered to the Diary Room where Big Brother desperately tried to calm her temper.
On her way, she exclaimed: 'Lick the f*** out of John's a*******, mate,' through the bedroom window.
She refused to cool off despite producers' relentless requests to do so and she embarked on a one-woman screaming match.
Raising her voice, she said: 'BULLS***. I am sick of this s***. I'm sick of the fakeness, I've kept it in for too f****** long.
'I'm sick of this': Raising her voice, she said, 'BULLS***. I am sick of this s***. I'm sick of the fakeness, I've kept it in for too f****** long' when she was ordered to the Diary Room
On a roll: 'Let me in there with that little lying scumbag c*** called John and Tiffany', she raged
'Let me in there with that little lying scumbag c*** called John and Tiffany.'
Big Brother threatened to call security if she kept up the violent display which resulted in her shoving her hand in the camera and screaming at the top of her voice: 'F*** off Big Brother. Get f****** security then. [She's] a ghetto c***.'
Twitter users were quick to pick up on the highly offensive insult, branding the star 'racist' and accusing her of making a coded reference to Tiffany's ethnicity.
BBC Radio 1 DJ Clara Amfo took offense and wrote: '...a "ghetto" c***...okay Megan, I was backing you until that moment, 'cos we all know what you REALLY wanted to say. LONG SIGH. #CBB.'
Former So Solid Crew band-member Harvey also commented, writing: 'When you forget yourself and your true colors come out. Ghetto and the rest #CBB,' while one-time The Voice UK winner Jermain Jackman exclaimed: 'WE ALL KNOW SHE WANTED TO SAY BLACK ... #CBB.'
No other choice: Big Brother was left with no alternative and demanded members of the show's security team enter the Diary Room to restrain the hysterical contestant
Emotions running high: Megan was angry and in tears when she was confronted by the two guards
Race row: Megan was bombarded with allegations of racism as she branded Tiffany 'a ghetto c***' in the Diary Room
Rightfully disciplined: Celebrity Big Brother released a statement on Twitter shortly after the explosive episode aired, confirming Megan had been disciplined for her behaviour
Calm down dear: Another tagline used was Michael Winner's controversial Calm Down Dear from car insurance advert ESure
Fall from grace: Some users related to Megan's behaviour (left) and shared a picture of Megan when she was feeling a bit more like herself (right)
She's an Angry Bird: And another mirrored her screengrabbed outburst with video game character Angry Bird
Calm down dear: Celebrity Big Brother viewers took to social media in their droves on Thursday night to make hilarious viral memes out of Megan McKenna's explosive late-night outburst over cleaning
The site was flooded with racism accusations with one user commenting: 'Megan only said "ghetto" because she couldn't say "black"'.
'Nananananananananaaahhhhhh that last insult on the end there was puuuuuure racism, BYE Megan,' another added.
However, many users spoke out in support of the angered star, claiming the profanity was far from racially offensive.
'Megan McKenna called racist for calling someone ghetto, if anything the ones assuming ghetto applies to a certain race are the racists surely?', one pointed out.
Another waded into the debate by positing: 'Why use the race card?! I really don't see how calling someone ghetto is racist.'
The show ended with two members of the security team entering the room and one grabbed Megan in an effort to prevent her injuring herself or anyone else. Shortly afterwards the camera cut out and the credits ran.
Celebrity Big Brother released a statement shortly after the explosive episode aired, confirming Megan had been disciplined for her out-of-order behaviour.
'Megan received a formal warning this morning for her behaviour last night,' the tweet read.
Rylan Clark later revealed on Celebrity Big Brother’s Bit on the Side she had also been told that if she repeated that language or behaviour, she would be permanently removed from the house.
Luckily, some viewers of the long-running Channel 5 show saw the funny side and used viral internet jokes to poke fun at the Ex On The Beach star's unexpected outburst.
From Snickers' tagline, 'You're not yourself when you're hungry' to Michael Winner's controversial phrase, 'Calm down dear,' social media users sent around memes using a grab of the star's red and angry face.
HISTORY OF RACE AND VIOLENCE ROWS ON THE CONTROVERSIAL SHOW
The late Jade Goody was accused of racism after making derogatory remarks about Indian actress Shilpa Shetty
Celebrity Big Brother 5 (2007)
The most notorious incident ever on Big Brother came when Jade Goody, Danielle Lloyd and Jo O'Meara were accused of racism over a string of remarks they made about Indian actress Shilpa Shetty.
Model Danielle was heard calling Shilpa 'a dog', saying she should 'f*** off home' and claimed the actress 'couldn't speak English properly'. S Club singer Jo claims Indians were thin because they were 'sick all the time' from food which is not properly cooked.
Jade received the majority of criticism from the public after referring to the actress as 'Shilpa F***awallah', 'Shilpa Daroopa' and 'Shilpa Poppadom' and was accused of bullying the Bollywood star. Thousands of viewers complained, leading to Jade being kicked off the show.
In an attempt to rehabilitate her public reputation, she went on the Indian equivalent of the show the next year, but left early when she was told she had cancer. Jade died from the disease in March 2009.
Big Brother 5 (2004)
Security entered the house to restrain housemates after a fight erupted between Victor Ebuwa and Emma Greenwood after the latter had re-entered the show after a fake eviction. The live television feed was cut.
Big Brother 8 (2007)
Housemate Emily Parr was removed from the house after labelling fellow contestant Charley Uchea the N-word. In a misguided attempt at a joke, she said to Charley - who is black - 'Are you pushing it out, you n*****?' Other contestants and viewers were shocked, and Emily was kicked off the show immediately.
Big Brother 9 (2008)
Alexandra De-Gale was ejected from the house after discussing how her 'gangster friends' would punish housemates she had clashed with. She said: 'Everyone's got to come out. I'm talking about my gangster friends. They got some instructions to follow out. I get to do the s*** I wanna do. Pow, pow, pow!'
De-Gale insisted her comments had been misinterpreted - saying that all her friends in Croydon, South London frequently use expressions such as 'bullet bullet pop pop'.
Farrah Abraham, left, fought with Aisleyne Horgan-Wallace, right on a Big Brother spin-off show last year
Big Brother 14 (2013)
Daley Ojuederie was asked to leave the house after he grabbed fellow contestant Hazel O'Sullivan by the neck during a heated argument and threatened to 'finish you' and 'nut you one'.
Celebrity Big Brother 12 (2013)
TV presenter Carol McGiffin received a formal warning from Big Brother after using the N-word while she was quoting fellow housemate Ron Atkinson, who had previously lost his job as a commentator for using the slur to refer to a black footballer.
Celebrity Big Brother 15 (2015)
Ex-Coronation Street actor Ken Morley was forced to leave the show after various 'unacceptable' racist and sexist remarks. He referred to R&B singer Alexander O'Neal as a 'negro', and made a string of sexually suggestive comments towards female contestants.
Former Baywatch actor Jeremy Jackson was removed for 'wholly acceptable behaviour' after pulling open Chloe Goodman's dressing gown to expose her breast while she was helping him while he was being sick in the toilet. He was later cautioned for common assault.
Celebrity Big Brother 16 (2015)
American model Tila Tequila was removed from the house after it was revealed she had made anti-Semitic and pro-Nazi comments in 2013.
Farrah Abraham clashed with Aisleyne Horgan-Wallace on spin-off show Celebrity Big Brother's Bit On The Side. 'Allo 'Allo actress Vicki Michele ended up receiving medical treatment after Farrah threw a glass at her. Farrah and fellow housemate Janice Dickinson were cautioned for common assault.