The company was first launched in Mashonaland West Mhangura after getting licensed with the (TIMB) in April this year.
Sub Sahara contracted 500 tobacco farmers in Mvurwi after the launch and is targeting 5000 farmers in Mashonaland Central province.
Speaking on the side-lines with the standard Sub Sahara Director Mr Brian Chonyera said their company is Zimbabwe owned and is there to improve the country's liquidity crunch by exporting tobacco to get the much needed foreign currency.
"Our company is owned by Zimbabweans and is different from other tobacco companies in that we export the tobacco there by creating a viable method of payment to our farmers as we will be getting the much needed foreign currency to move the nation forward," Chonyera said.
Chonyera said they have bought 800tonnes of tobacco from other auction floors In Harare and it is currently in their storage.
"We have bought about 800tones of tobacco so far from HArare so we are just waiting to be in full swing this coming season since we are an emerging giant in the industry, "Mashonaland Central regional supervisor Bernard Bafana said their planning to open an auction floor in Mvurwi which will give stiff competition to the current Mashonaland Tobacco Company to curb monopoly.
"we are currently looking for a good place in Mvurwi to open our own auction floor as you know in Mvurwi we only have MTC so we need competition in town to curb monopoly to our farmers," Bafana said.
The occasion was graced by various stake holders which included Agritex, Met bank, Windmill company and soccer legency like Calisto Pasuwa and Hamilton Shereni.
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